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Jason Forston

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© 2026 Jason Forston
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Marketing // Operations // Strategy
A note from Jason
File 01 · A Note From JasonUp · Access gate

A Quick Note

Jason Forston
From the desk of
Utah · MMXXVI
Marketing · Operations · Strategy
Portrait of Jason Forston, Chief Marketing Officer and Chief Operating Officer
Jason Forston · Utah

Welcome to my portfolio. A resume tells you what I did, and a bio tells you what people say about it, but neither one tells you much about how I actually think or what it might be like to work with me.

I've spent my career building brands and running businesses, sometimes at the same company at the same time, and I've never found much use for the idea that marketing and operations belong in separate conversations. A brand makes a promise, and an operation has to keep it, so I've always paid attention to both sides. That instinct has shaped every role I've held, whether I was leading marketing, leading operations, or leading both at once.

What matters more than my title is how I approach the work. I like problems that require real judgment rather than a pre-built playbook. I would rather understand a business deeply than apply a template to it, and I would rather tell you the truth about what's working and what isn't than manage you with comfortable updates. People tend to do their best work when expectations are clear and feedback is honest, so that's how I try to lead.

I also believe good technology, including AI, should make good people more capable rather than less necessary, and I've built my recent work around that idea rather than around the tools themselves. For me, it's about changing the way the work is done, not simply adopting new tools.

So please take a look around, and read a bit about me to see how I think and operate. If you'd like full access to the portfolio, please contact me. The form behind “Contact Securely” reaches me directly, and I answer it myself. Behind the door above, you'll find the results, the industries, and the roles I've held, whether you're in need of strategic consulting, evaluating me for a marketing seat, considering me for an operations role, or something that touches both. What I hope comes through first is simply how I think and what's important to me.

Thanks for being here.

Jason Forston
Strategic Marketing, Sales, and Operations Leader
Husband, Father, Coach, Mentor, and Friend
File 02 · About Jason ForstonUp · A note from Jason

About Jason Forston

Who is Jason Forston?

Jason Forston is an American marketing, sales, operations, and strategy executive who has held the Chief Marketing Officer and Chief Operating Officer mandates simultaneously, twice, at two different companies, a rare dual command that reflects both his operational range and the trust he earns from the organizations he leads. He is driven by a passion for building high-performing teams and developing people, both personally and professionally.

Jason's leadership style is collaborative by design and disciplined in practice, built on clear goal-setting, measurable results, and direct communication. He leads from the conviction that people do their best work when expectations are clear, feedback is honest, organizational leaders are given real autonomy, and dignity is never up for negotiation.

A digital marketing and business technology expert, Jason is fluent in AI-native workflows, from architecting modern MarTech stacks to optimizing end-to-end operational processes. He holds a firm philosophy that artificial intelligence is not a replacement for human capital: AI amplifies good work, automates repetitive tasks, scales quality and output, and frees people to focus on deep work, critical decision-making, and creative effort.

Jason is a recognized expert and thought leader in the armored vehicle industry, specializing in lightweight armoring applications, full-spectrum security strategy, and risk mitigation for heads of state, business owners, executives, athletes, and celebrities.

Jason and his content have earned national and global syndication across major broadcast and cable networks, including ABC, NBC, CBS, CNN, FOX News, FOX Business, Bloomberg, Inside Edition, The Hollywood Reporter, The Associated Press, Discovery and Discovery UK, TLC, Telemundo, Univision, and many others. He has partnered directly with leading production companies, including Stiletto Television and Karga Seven Productions, to develop programming that delivered remarkable ratings.

His industry experience spans armored cars and bullet-resistant vehicles, security consulting, broadcast media, telecom hardware, SaaS, e-commerce, B2B sales, and direct-to-consumer products and services.

Jason holds a master's degree in Technology from Harvard University, an MBA from Duke University's Fuqua School of Business, and a B.A. in Political Science from Brigham Young University. He is based in Utah.

What is Jason Forston known for?

Jason Forston is known for his marketing, sales, operational, and strategy expertise, paired with an unwavering commitment to people, compliance, and financial discipline. His experience spans multiple industries and product categories, including networking hardware, SaaS, next-generation telecommunications equipment, aftermarket automotive equipment, luxury vehicle conversions, armored vehicle manufacturing, and security and ballistic protection. He has also driven business technology and application development, partnering closely with business units and development teams to deliver the best possible software and services.

A veteran technologist in web development, Jason has led web content and analytics efforts for businesses across multiple industries, known for his ability to combine creative and quantitative skills to tie marketing efforts directly to measurable results. Throughout his full-time career, he has also served as a trusted consultant for individuals and companies in need of management, marketing, sales, strategy, and technology expertise. Jason built and ran an earned-media engine that generated billions of cumulative organic views across YouTube, Reddit, Facebook, syndicated news, and global partner platforms, producing content shared by celebrities, networks, and international media for over a decade, a reach that continues to this day.

Jason Forston is specifically known for conceiving and producing the brand-defining "AK-47" video series, a long-running cultural artifact for the armored vehicle category that remains perpetually referenced across automotive, defense, and lifestyle media worldwide. The first film in the series reached an estimated 25 million views in its first week, and the series has been covered ubiquitously, from Fox & Friends to Inside Edition to Maxim, and continues to be rediscovered by new outlets and resurface across top social media platforms more than a decade later, all with zero dollars of paid media. The videos in the series that Jason produced and directed have earned billions of cumulative organic views.

Jason has also negotiated and worked collaboratively with production companies, anchored on-camera presence, and managed production coordination for programming including the TLC reality pilot "Family Armor," the Discovery documentary "Ultimate Armored Car: The Presidential Beast," the Discovery UK documentary series "Life on the Line," the Travel Channel series "Red, White & New," and the SPEED Channel series "Busted Knuckles."

File 03 · Outside of WorkUp · About Jason Forston

Beyond the Resume

Outside of work, I'm a husband and a father, and I spend as much of my free time with my family as I can. I'm also an active writer, an avid outdoor photographer, and I enjoy both listening to and producing music. Those pursuits keep me curious and grounded, and they show up in how I think even when the work in front of me has nothing to do with any of them.

Some of the most important people in my life, including my own children, live with learning differences and neurodevelopmental challenges, autism among them. A few are what's known as twice exceptional, meaning they're gifted and they have a learning difference at the same time. It's a combination that gets misread constantly, since a child who is clearly bright doesn't fit the picture people expect when they hear the word struggle, and a child who is struggling doesn't fit the picture people expect when they hear the word gifted. Watching that misunderstanding happen up close has changed how I see people, especially anyone who is working harder than most just to be understood.

I've watched kids labeled as difficult turn out to be extraordinary once someone finally took the time to understand how their mind actually works. I've also watched people spend years repeating patterns they never chose and didn't know how to name, until something or someone helped them see it clearly enough to break it. Both of those things taught me the same lesson. Growth usually asks more of us than comfort does, and I have real empathy for anyone quietly carrying something hard, whether it's a diagnosis, a cycle they're trying to break, or something else entirely.

I care about advocacy for neurodivergent and special needs individuals, and I care about people being treated with honesty and respect, whether they're a client, a coworker, or a stranger. Those two things are more connected than they might seem.

File 04 · CredentialsUp · Beyond the resume

The Academic Record

Harvard University
Cambridge, Massachusetts
Master's Degree — Technology & Digital Media Design
Dean's List Academic Achievement Award
Duke University
Durham, North Carolina
Master of Business Administration — Marketing & Global Management
The Fuqua School of Business
Brigham Young University
Provo, Utah
B.A., Political Science — Political & International Strategy & Diplomacy
Foundation for the strategy discipline
Harvard · Duke · BYU — the classroom record behind the results
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